Privacy Policy

Welcome to eternity-lights.com. Your privacy is important to us, and we are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our lighting products. Please read this policy carefully. By using our site, you consent to the practices described herein.

Information We Collect

We collect several types of information from and about users of our website, including:

  • Personal Identifiers: When you place an order, create an account, or contact our support team, we may ask for your full name, shipping and billing addresses, email address, and telephone number. We also collect payment details (such as credit card information or digital wallet credentials) through our secure payment processors.
  • Account Credentials: If you register an account, we store your username and a hashed password, as well as any preferences you save (e.g., favorite products, wish lists, or review history).
  • Device and Usage Data: We automatically collect certain information about your device and how you interact with our site. This includes your IP address, browser type and version, operating system, referral URLs, pages viewed, time spent on pages, clickstream data, and search queries. We also use cookies, web beacons, and similar tracking technologies to enhance your browsing experience and analyze site traffic.
  • Communications: If you send us emails, chat messages, or other correspondence, we retain those records to assist you and improve our service.
  • Product Preferences and Feedback: We may collect information about which products you view, add to cart, or purchase, as well as any ratings, reviews, or survey responses you voluntarily provide.

How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders, including order confirmation, shipping, delivery notifications, and handling returns or exchanges.
  • To create and manage your account, allowing you to access order history, saved addresses, and personalized recommendations.
  • To communicate with you about your orders, account status, and any service-related issues.
  • To send you promotional materials, newsletters, and special offers, but only if you have opted in to receive such communications. You may unsubscribe at any time via the link provided in each email.
  • To improve our website’s functionality, performance, and user interface by analyzing usage patterns and diagnosing technical problems.
  • To personalize your shopping experience by showing you products and content that match your interests and past purchases.
  • To prevent fraudulent transactions, unauthorized access, and other illegal activities, and to enforce our terms of service.
  • To comply with applicable legal obligations, such as tax reporting or responding to lawful requests from public authorities.

Legal Basis for Processing (for users in applicable jurisdictions)

We process your personal data based on one or more of the following legal grounds: (a) your explicit consent; (b) the necessity to perform a contract with you (e.g., fulfilling your order); (c) compliance with legal obligations; and (d) our legitimate business interests, such as improving our services, marketing our products, and securing our platform, provided these interests do not override your fundamental rights.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. However, we may share your data with:

  • Service Providers: Trusted third parties who assist us in operating our business, such as payment gateways, shipping carriers, inventory management systems, email delivery platforms, and analytics providers. These parties are contractually obligated to use your data only for the services they perform on our behalf and to maintain its confidentiality.
  • Product Manufacturers and Distributors: To ensure product quality and warranty support, we may share limited order information with our suppliers, but only to the extent necessary for fulfilment and after-sales service.
  • Legal and Regulatory Authorities: When required by law, court order, or government regulation, we may disclose your information to comply with legal processes or to protect the rights, property, or safety of our company, our users, or others.
  • Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your personal data may be transferred to the successor entity, subject to the same privacy commitments.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to distinguish you from other users, remember your preferences, and analyse site performance. We use both session cookies (which expire after you close your browser) and persistent cookies (which remain on your device until deleted). You can control cookie settings through your browser preferences; however, disabling certain cookies may affect the functionality of our site. We also use third-party analytics tools that set their own cookies to collect aggregated usage data.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. For order records, we typically keep data for the duration of your account activity and for a reasonable period thereafter to handle potential disputes, warranty claims, or regulatory requirements. After that, we securely delete or anonymise your data.

Data Security

We implement a variety of industry-standard security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include encryption (SSL/TLS) for data transmission, firewalls, access controls, and regular security audits. We also restrict employee access to personal data to only those who need it for their job functions. While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal information we hold about you.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data when it is no longer needed for the purposes collected, subject to legal exceptions.
  • Restriction: Limit how we use your data in certain circumstances.
  • Portability: Receive your data in a structured, commonly used format and transmit it to another controller.
  • Objection: Object to processing based on legitimate interests or direct marketing.
  • Withdraw Consent: If we rely on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us through the contact form available on our website. We will respond to verified requests within the timeframes required by applicable law. We may ask for proof of identity to protect your privacy.

Children’s Privacy

Our website is not directed to individuals under the age of majority in their respective jurisdiction. We do not knowingly collect personal information from children. If we become aware that we have inadvertently received data from a minor, we will delete it promptly.

Third-Party Links

Our site may contain links to external websites, such as payment partners or instructional videos. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before providing any personal information.

International Data Transfers

If you are accessing our website from outside the country where our servers are located, your information may be transferred across international borders. We take appropriate safeguards, such as standard contractual clauses, to ensure that your data receives an adequate level of protection in accordance with applicable data protection laws.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any revisions will be posted on this page with a notice on our homepage. We encourage you to review this policy periodically. Your continued use of our site after any changes constitutes your acceptance of the updated policy.

Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the jurisdiction in which our company is established, without regard to its conflict of law provisions. Disputes arising hereunder shall be subject to the exclusive jurisdiction of the competent courts in that jurisdiction.

Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data handling practices, please reach out to us via the customer support channel provided on our website. We are committed to addressing your inquiry promptly and transparently.

By using eternity-lights.com, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. Thank you for trusting us with your information – we value your relationship and are dedicated to safeguarding your privacy every step of the way.